商品の説明

From the thought leaders at Global Business Network, new views on the profound forces shaping business in the coming decade.

Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next? , GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity.

商品の詳細

• Amazon.co.jp ランキング: #1117390 / 本
• 発売日: 2002-09-18
• オリジナル言語: 英語
• 版型: ハードカバー
• 368 ページ

内容説明

From Publishers Weekly
Kelly and Leyden, of Silicon Valley- based consultancy Global Business Network, chat with 50 "remarkable people," including entertainers like Laurie Anderson and geographic demographers like Joel Garreau, about everything from China's role in world politics to biotechnology, while trying to figure out how these trends mesh. After everyone's chimed in, the authors propose that the 21st century's successful business leaders will be those who develop an "adaptive advantage" over their competitors, learning to gauge the culture as effectively as the marketplace. They further suggest such corporate-minded entrepreneurs will be the most likely candidates to develop creative solutions for the world's toughest problems. The enthusiasm for corporations isn't unexpected, given Leyden's pro-globalization stance in 1999's The Long Boom, which he co-authored; and much effort is spent explaining why today's recession hasn't nullified those earlier predictions for a prosperous future. One analyst compares the wave of failed dot-coms to "regular brushfires to... make space for fresh growth," while another believes increased antidepressant usage created fearless investors, who pumped the market up to unsustainable levels. With so many people discussing subjects outside their specialized fields, the reflections swerve from insightful to inane, and despite the authors' attempt to structure the book thematically, there's still a disjointed feel to what is, essentially, a hodgepodge of excerpted transcripts. "Things are going to be wild and crazy much sooner than we expect," one contributor warns (as if they weren't already!), but for all the speculation, the book's only practical advice is to learn how to think fast.
Copyright 2002 Reed Business Information, Inc.

Back Cover Copy
Whats Next? brings together 50 of the worlds most remarkable scientists, educators, writers, economists, artists, historians, inventors and other thought leaders of Global Business Network to provide early insight into the new forces that will shape the business environment over the next decade. Provocative, fascinating and informative, Whats Next? offers fresh, incisive commentary on our tumultuous times as well as the challenges and opportunities that lie ahead.

From Whats Next?

"The dotcom bubble trained a whole generation of young entrepreneurs. They rode it up, they rode it down – they came out. Theyre still 32 or 33 years old, with their careers in front of them. I think we just forged what will go on to be the greatest entrepreneurial generation of the last 50 years." —Paul Saffo

"We are in a period of major scientific and technological revolution akin to what happened at the beginning of the last century. In physics, chemistry, and biology we are seeing really revolutionary change, both theoretically and in terms of our capabilities. And as a result, we are going to see enormous advances in technology." —Peter Schwartz

"I believe the next era began with the protests in Seattle two years ago. I think we will look back on that moment the way we look back at the fall of the Berlin Wall from the previous decade." —Katherine Fulton

"Just think through the demographics of life extension. Theres a certain amount of political correctness in celebrating the fact that everyone is living longer and that older people have these new opportunities open to them. But it really could be a very bizarre world that emerges." —Frank Fukuyama

"We have a global economy without a global body politic. Were developing a global body politic and a global society and a global civilization. The global economy is forcing that. At least a third of this century – maybe half, maybe the whole thing – will be spent sorting out the global society in terms of global governance and the global frame of reference." —Stewart Brand